London, Paris and New York are called “dream cities”
The 175 largest cities in the world have been comprehensively examined by experts from the analytical group Resonance Consultancy, who ranked the best places to live. Specialists rated cities by 24 parameters in six categories.
In the aggregate of all categories, the city of dreams is London, followed by Paris and New York. Tokyo, Barcelona, Moscow, Chicago, Singapore, Dubai and San Francisco are also in the top ten places to live.
The rating takes into account the presence of urban universities, museums, business conditions, the level of development of transport infrastructure, the level of security, the development of communication systems, as well as cultural diversity, tourist attractions and relations between people.
Separate tops are compiled in each of the selected “categories of happiness.”
The most multi-level category defines the elusive “sense of place” in the city, shaped by such diverse phenomena as weather, crime, neighborhoods and sights, parks and outdoor events.
According to the developers of the estimation algorithm, both the natural and the human-created environment form the perception of the city. Numerous factors, starting with the number of sunny days and ending with safety on the streets, affect our perception. These factors are most often cited and easily measured.
It is more difficult to assess urban aesthetics, but experts have tried to do that. As a result, the feeling of staying and living in Tokyo is called the most comfortable. Then follow Dubai, Barcelona, Rome, Venice, Beijing, Singapore, Hanoi, Moscow and Hong Kong.
The ranking of the “hardware” of the city is the most difficult indicator. This category studies infrastructure, which is judged on the quantity, quality, and reputation of “products,” such as universities, museums, conference centers, and airports.
Infrastructure is often the tip for people to get a sense of the city. Costly, exclusive, recognizable “goods” are often found only in large cosmopolitan cities.
The winner among them in this category was Moscow, and another Russian city, St. Petersburg, entered the top ten. The leaders are at the top of the ranking in the following order: Moscow, Tokyo, Paris, London, Frankfurt, Chicago, Istanbul, Boston, St. Petersburg and New York.
This category does not measure the sphere of computer programming, but such “empirical foundations of being” in a particular locality as food, shows, shopping, and nightlife — a mosaic of cultural “programming” and the lifestyle they suggest. Simply put, this is a program to stay in the city.
Individually, each of these “program factors” is not so significant, but in the aggregate they contribute to the “connection” of people to the city. As a result, London was named the intermediate leader in this category, and Tokyo, New York, Paris, Madrid, Rome, Barcelona, Prague, Moscow and Istanbul also entered the TOP-10.
The more diverse the population of a city, the more it generates global ideas … locally. Human capital is the city’s most valuable resource. To assess the relative “strength” of human capital and compare these indicators, experts examined the diversity of the city’s population and the factors of attraction to cities of talent and professionalism.
An important factor was the percentage of urban population born in foreign countries. In this category, the leaders were the North American cities that formed the top five rankings – San Jose, Toronto, Vancouver, San Francisco and Miami. In the second echelon, Dubai, Boston, Zurich, Abu-Dhabi and Doha are located.
A financially wealthy citizen promotes innovation, and economically developed cities produce wealth, because if they cannot create wealth, they will not be able to maintain employment and quality of life that attract and keep people.
In general, ideas about the wealth and prosperity of the city are formed by such statistics as the income of residents and the amount of taxes, due to the presence or absence of large corporations. Although in the 21st century, start-ups and innovations play an increasing role in development and economic growth.
Experts called the best city in this respect Tokyo, and the top ten also included Paris, Beijing, San Jose, New York, Zurich, Dublin, San Francisco, London and Washington.
The ability of the city to present and “sell” its history depends on how it contributes and “rewards” for sharing the experience of local residents and tourists. The amount and frequency of media coverage affects our perception of cities, whether the news is good or bad.
While the major economic centers receive the most attention, less wealthy financially, but historically significant localities often remain in the shadows and are forced to make more efforts to promote themselves.
Today, residents and tourists themselves advertise cities more than governments or chambers of commerce. Experts evaluated the effectiveness of city promotion based on the number of stories, links and recommendations distributed on the Internet in this city.
The most effective “popular brand” was London. In the TOP-10 behind the winner are New York, Paris, Dubai, Rome, Singapore, Madrid, Barcelona, Hong Kong and Los Angeles.
The real estate market of the largest cities in the world was not evaluated by experts individually, but it played an important role in each of the categories, albeit in an unusual context, International Investment notes. It was not so much the direct market indicators that were estimated – sales, price trends, etc., as the subjective human perception, to what extent the industry contributes to life comfort.
For example, a more important factor was the location of real estate – proximity to historical sites, tourist routes, entertainment, nightlife, etc. In rich cities, industrial or office property was estimated, which participates in the production of the product and the formation of wealth in the respective categories.
Resonance Consultancy generally specializes in complex mixed development, involving various stakeholders and audiences – local residents, potential home buyers, tenants and tenants, builders and design groups. This gives more opportunities to define and formulate the vision of development, branding, marketing, which resonate with all target audiences.